--- title: InMobi and Celtra 2020 Mobile Creatives Report description: "Celtra and InMobi Present: A Guide to Quality Ad Creatives for Mobile Screens" --- [![Logo Combo](https://go.inmobi.net/hs-fs/hubfs/Logo%20Combo.png?width=325&height=61&name=Logo%20Combo.png "Logo Combo")](https://www.inmobi.com/) # Celtra and InMobi Present: A Guide to Quality Ad Creatives for Mobile Screens What does an effective in-app ad actually look like? Are elements like customization and interactivity key to strong mobile ad creatives? To help answer these questions and more, we turned to the creative experts at Celtra to share some insights and tips about how to make winning ad creatives for mobile apps.   ### Download This Guide to Learn   ![Cell phone with performance chart](https://go.inmobi.net/hs-fs/hubfs/image001-2.png?width=300&height=293&name=image001-2.png "Cell phone with performance chart") How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like.   ![Target shape with person inside center](https://go.inmobi.net/hs-fs/hubfs/image002.png?width=300&height=293&name=image002.png "Target shape with person inside center") Why targeted audiences should see customized mobile ad creatives. ![Phone screen with video play button.](https://go.inmobi.net/hs-fs/hubfs/image003-2.png?width=300&height=293&name=image003-2.png "Phone screen with video play button.") Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. ![phone screen with rocket ](https://go.inmobi.net/hs-fs/hubfs/image004-1.png?width=300&height=293&name=image004-1.png "phone screen with rocket ") Why creatives are a key component to ad spend budgets.  --- ![Leading Brands Trust InMobi Hompage](https://go.inmobi.net/hubfs/Leading%20Brands%20Trust%20InMobi%20Hompage.png "Leading Brands Trust InMobi Hompage") ### Get Your Guide for Quality Ad Creatives for Mobile   **InMobi is the world’s leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.  **   **For more information about our data policies and commitment to protecting your privacy, please review our[ Privacy Policy](https://www.inmobi.com/privacy-policy/).**