What is the current state of mobile app monetization and in-app advertising today? What are app publishers and developers doing (or not doing) to earn ad revenue?
Download this research report to uncover:
- Why publishers are not effectively monetizing their apps today
- The truth behind in-app header bidding adoption
- What apps know (and don't know) about their users
We surveyed scores of app publishers, developers and others in the ad monetization space to uncover their true opinions on mobile ad tech, mobile app monetization, in-app header bidding, ARPU (average revenue per user) and many other topics.