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The State of Mobile App Performance Marketing Survey Report

To better understand the current and future state of mobile app performance marketing, we surveyed 825 marketers across the globe on User Acquisition, App Monetization and Retention techniques. 

Download this report to explore:

  • The current and future trends in mobile app marketing.
  • The strategies being executed by the top app marketing minds from around the world.
  • Mobile marketing budget allocations across various stages of the app funnel.
  • A closer look at User Acquisition & Engagement, Remarketing, Measurement & Attribution, and Ad Fraud.


Mobile App Marketing Comes of Age!

Today, app marketers are far from relying solely on user acquisition strategies for the success of their app. App Marketing has truly come of age as User engagement, remarketing, attribution, and measurement, are increasingly being adopted around the world.

55% App marketers find User engagement and retention to be the biggest challenge
32% App marketers currently use in-app remarketing. An additional 39% plan to adopt it in the future.
73% app marketers have found success by leveraging in-app remarketing for user engagement and retention.

Video Ads are Paving the Path to Success

Video has quickly become the preferred ad format amongst 44% of app marketers. With incomparable results delivered by the format, 47% of marketers plan to increase their spends on this format.

Download the report now and explore how app marketers are forging their path to success!

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Unearth The Powerful App Marketing Insights Now!

Start planning your 2018 app marketing strategy with these compelling insights.