To better understand the current and future state of mobile app performance marketing, we surveyed 825 marketers across the globe on User Acquisition, App Monetization and Retention techniques.
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Today, app marketers are far from relying solely on user acquisition strategies for the success of their app. App Marketing has truly come of age as User engagement, remarketing, attribution, and measurement, are increasingly being adopted around the world.
Video has quickly become the preferred ad format amongst 44% of app marketers. With incomparable results delivered by the format, 47% of marketers plan to increase their spends on this format.
Download the report now and explore how app marketers are forging their path to success!