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The Brand Marketer's Primer to Mobile Video Viewability [eBook]

Consumers spend 93% of their connected device time on mobile. More than ever, advertisers and agencies must understand mobile video viewability and its impact on their audiences and media performance.

Download this jam-packed visual guide with statistics for mobile marketers and learn:

  • How to improve viewability metrics by 200%
  • Key industry trends on mobile metrics
  • Solutions to master your in-app mobile video viewability

In 2016, mobile advertisers spent $46 billion to reach consumers. However, most digital advertisements are never seen by users, leading to a huge viewability crisis in the industry and $25 billion potentially wasted:


Master the four components of mobile video success:

Include in-app video to maximize your opportunity

Adopt VAST-tagged mobile video for interactivity and completion

Invest in third-party verification to ensure brand safety

Buy programmatically with a high-performance partner


51% of brands and agencies invest in mobile programmatic

Mobile programmatic video spending will surpass desktop in 2017, reaching $3.89 billion, which represents 51.0% of total programmatic video ad spending in the US. Agencies and brands who put mobile first have a first-mover advantage above competitors.

Emarketer. April, 2016. “More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic”

56% of digital ads are never seen.

Optimize your mobile ads by downloading the "Brand Marketer's Primer to Mobile Video Viewability."


InMobi Partners with Mobile Industry Leaders

Through our revolutionary advertising & discovery platform, developers, merchants and brands can engage mobile consumers globally. Recognized among Fast Company's "2016's Most Innovative Companies in the World," InMobi reaches over 1.5 billion unique mobile devices worldwide. Our partners enable best-in-industry mobile video, viewability, and in-app programmatic.