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Since COVID19 first came to India's notice, the country has taken several steps to ensure the flattening of the curve - drastically impacting the lives of many across the nation. We study this shift in consumer sentiment and behavior based on a detailed analysis from the InMobi Audience Intelligence platform, which accesses data signals from over 220 million monthly active users, and a survey of close to 2000 citizens using InMobi Pulse - a mobile market research platform. The insights dig into location and app usage patterns seen across a variety of mobile apps and at over 66000 places of interest.

Download the report to understand:

  • Changing Consumer Sentiment - Awareness | Understanding | Expectation
  • Challenges in the time of COVID19 -  Essentials | Lifestyle | Spends
  • Changing Consumer Behaviour - Preference | Shopping | Footfall
  • Stress Relief Mechanisms - Social | Gaming | Entertainment

Download our report to get top insights to understand how consumer behaviour has altered in this new reality that we live in. 


You can check out part 1 of our report series here and part 3 of our report series here.