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StateofProgrammaticAPAC

 

Programmatic video has seen a phenomenal growth across Asia Pacific, becoming the preferred format for marketers across the region. We share insights based on a detailed analysis of data from the InMobi  advertising platform.  Understand which industries have been quick to embrace the format and how different video formats are driving different results. The analysis explores the state of programmatic video  advertising across:

  • India
  • Southeast Asia and
  • Australia-New Zealand.
The analysis  explores data from April 2019 to March 2020 and highlights the change in advertiser spends and the performance of video as a format.