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Celtra and InMobi Present: A Guide to Quality Ad Creatives for Mobile Screens

What does an effective in-app ad actually look like? Are elements like customization and interactivity key to strong mobile ad creatives? To help answer these questions and more, we turned to the creative experts at Celtra to share some insights and tips about how to make winning ad creatives for mobile apps.


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How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like.  
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Why targeted audiences should see customized mobile ad creatives.

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Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key.

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Why creatives are a key component to ad spend budgets. 

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