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Mo Pro Ad Trends

In the world of mobile app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017 through the first half of 2019.

Download this report to discover:

  • The current state of mobile programmatic advertising, including programmatic mobile video advertising.
  • How mobile programmatic buying compares across the world.
  • Which specific industries are embracing in-app programmatic buying.